Wednesday, May 5, 2010



Runs 1:26

(Anchor)

UNIVERSITY OF IOWA

FRATERNITIES AND SORORITIES PUT

THEIR SWEET TEETH TO USE THIS

MONTH. DAILY IOWAN TV’S NICK

LONG TELLS US HOW THE UI GREEK

COMMUNITY WAS TRYING TO MAKE

A DIFFERENCE BY EATING ICE

CREAM BY THE BUCKETLOAD.

(Reporter)

THROUGHOUT THE MONTH OF APRIL, UI FRATERNITIES AND SORORITIES WERE COMPETING IN A CONTEST TO SEE WHO COULD MAKE THE TASTIEST COLDSTONE SIGNATURE CREATION ICE CREAM TREAT. HOWEVER, NOT EVERY CREATION COULD HACK IT UNTIL END. “Two teams made the finals and basically they go head-to-head in the final week to see who can sell the most creations. The top team will get the monetary donation plus an ice cream social for their fraternity or sorority.

COLDSTONE OFFERED TO DONATE FIVE HUNDRED DOLLARS TO THE PHILANTHROPHY OF THE WINNINGTEAM.
“And with each bite of their custom made signature creation, University of Iowa fraternities and soroties are helping out the charity of their choice.”
KAPPA KAPPA GAMMA SORORITY WAS HOPING THAT ITS CREATION, KAPPA KONFETTI, WOULD WIN THE FIVE HUNDRED DOLLARS TO DONATE TO ITS PHILANTHROPY.
“Our philanthropy is Reading is Fundamental, which is a national organization that works with different schools to bring in volunteers, books, and put forth an effort to encourage kids to read more.”
AND ALTHOUGH THE CONTEST ENCOURAGES BUSINESS FOR COLDSTONE, THAT'S NOT WHAT THESE EVENTS ARE MEANT FOR.

“It really helps just get the community involved and not just be about the business but also about donating towards those philanthropies and trying to raise money for other good causes.”THE CONTEST MAY BE OVER, BUT IF A KAPPA KONFETTI IS CALLING YOUR TASTE BUDS, JUST ASK FOR SWEET CREAM ICE CREAM, BROWNIES, OREOS, AND OF COURSE SPRINKLES. NICK LONG, DAILY IOWAN TV.

(Anchor Tag)

THE IDEA FOR THE COMPETITION CAME FROM OMAHA NEBRASKA WHERE LOCAL HIGH SCHOOLS PARTICIPATED. THE IOWA CITY CONTEST WAS WON BY THE GAMMA PHI BETA SORORITY’S CREATION “THE CRESCENT.”

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